RAPID CITY, S.D. — The COVID-19 pandemic changed things for many small businesses.
“When things changed, our business model changed,” said Lisa Denherder.
Denherder owns Kicks & Giggles Baby and Kids Boutique in downtown Rapid City.
Like many small business owners trying to survive through the pandemic, the way of doing business for her changed.
Social media and online advertising have become the norm. Company websites are now an even larger part of a business plan.
Denherder says that’s actually helped her business.
“We did have our website up and running but we got better at it and so it helps us get better at doing business,” Denherder said.
Recruiting staff has changed, too. At the beginning of the year, Denherder added a new worker but that new employee needed to be proficient with social media.
“It was absolutely vital that the person I was going to hire was keenly aware of the way the digital world works,” she said.
Now, as her busiest time of the year approaches, she says “Kicks and Giggles” is attracting shoppers from out of town, and out state, online – and in person.
“We experience people now,” Denherder said. “They’re coming and they’re seeing their relatives and they’re coming just to see the state.”
A glow of hope for a local business that looks to flourish during what is expected to be a busy tourism season.