CHICAGO–(BUSINESS WIRE)– For 85 years, Kraft Mac & Cheese has been America’s authentic and favourite consolation meals. With over 1,000,000 packing containers offered every single day, the tacky bowls of deliciousness haven’t simply stuffed America’s bellies; they’ve performed an iconic function in each stage of individuals’s lives. Today, Kraft Mac & Cheese is unveiling a brand new model identification that features an up to date emblem, noodle smile and even a brand new identify that redefines Kraft Mac & Cheese as feel-good meals for everybody.
The new look updates all points of the model identification: the identify, the brand, model colours, typography, images, iconography, and packaging. The change from “macaroni and cheese” to “mac & cheese”, is supposed to replicate the way in which followers organically discuss concerning the model. The iconic blue field now options only a single-color hue of blue and amplifies the model’s most recognizable asset — the noodle smile, now much more scrumptious and dripping with creamy, tacky goodness.
The new look and really feel evolves the model and merchandise to distinctively embody what optimistic consolation appears to be like like: noodlefuls of pleasure that carry you up and make you cheerful inside and out. The adjustments had been impressed by consolation cravers — the individuals who imagine that consolation is essential to feeling good, and who love a serving to of straightforward nourishment to heat their bellies.
“We know that folks aren’t turning to consolation meals as a responsible pleasure, they’re positively embracing consolation, saying sure to feeling good, saying sure to caring for themselves,” stated Victoria Lee, Kraft Mac & Cheese Brand Manager. “There is a well-recognized, craveable, optimistic consolation to Kraft Mac & Cheese that makes it so particular and iconic to tens of millions of individuals internationally and our new look is a mirrored image of what our model means to our shoppers.”
The new look will seem throughout social channels and on the web site this summer season and packaging will begin to hit cabinets in August.